How [& When] to Make a Custom Coaching Website?

To put it simply, custom integration implies connecting 3rd-party services to your website. These integrations are often needed when it is essential to connect your website with any other platform or system for it to be accessible via your web page.

Let’s say you want to use Salesforce as your CRM system, use Zoom for live calls with customers and integrate online payments via Stripe — custom integrations make this all tech magic work.
Thus, a custom coaching website kills two birds with one stone: it unlocks new integration opportunities and enables a smoother performance of 3rd-party services that you’ve already been using before as plugins.

 
 

Cross-platform synchronization

According to Statista, there were 4.66 billion active internet users worldwide, so 59.5% of the global population, as of January 2021. Of this total, 92.6% (4.32 billion) accessed the internet via mobile devices.

In case you are considering making a mobile coaching app or you already have one in use, the main point in creating a custom professional coaching website is making a smooth synchronization between both platforms. This leads to a convenient cross-platform user experience. For example:

• If you provide online courses, users can seamlessly switch between devices — start watching your lesson on their smartphone and then continue where they’d stopped on a desktop device.
• In case you hold live sessions, some users can join them from their mobile devices while others can do the same from your website via tablets or laptops.

The cross-platform can allow you to not miss any potential interest for your product from the mobile-using part of the population.

 
 

Better mobile experience

According to WebFx when it comes to mobile experience:

• 74% of people are more likely to return to a website when it is optimized for mobile use.
• 67% of mobile users say they’re more likely to buy a site’s product or service when the website is mobile-friendly.
• 61% of consumers have a higher opinion of companies with a positive mobile experience.
• 52% of customers are less likely to engage with a company because of a bad mobile experience.

After this evaluation, it is clear that a big percentage of visits comes from mobile devices, yet you aren’t ready to produce a full-fledged mobile application? A custom coaching website is easier to adapt for mobile devices and can offer your clients the best mobile experience you can achieve before the app-making stage.

 
 

❌ Scenarios When a Templated Website is Enough

As we have already covered the scenarios that lead to creating a custom coaching website, let us mention some cases, when a templated website will be just enough for your business needs.

 
 

No expectations in interactions with clients

It all depends on your needs. If the main goal of your website is to present yourself as a coaching expert or to show what services you offer, a simple WordPress- or Shopify-based landing page can be more than enough. This works in case you are not expecting to add any interactive decisions to your website, such as online lecture courses, video conferences, etc.

 
 

Proof of coaching business concept

If you need to test the viability of your idea, a templated coaching website is usually more than enough for this purpose.

Let’s say you want to launch your own online coaching courses on your website. You can invest a lot of resources in custom development right away or you can create a simple landing page to determine if your audience is interested in whatever you’re offering in the first place. Such research can show you that for this specific need it is not yet time to consider making a custom coaching website.

 
 

⚙️ Main Features for your Custom Coaching Website Development

As we have already spoken about the absence of limitations, let us dive into the vast variety of features you can consider adding to your website.

 
 

📋 Sign Up Menu

We recommend improving the sign-up experience by adding the possibility for one-click registration via Google or Facebook accounts. This type of sign-up lets your website visitors save some time.

For example, here are some professional websites that allow users to connect to their contents for free and whose services you can link to your professional website:

• Dribble
• Gmail
• Trello
• Google Calendar
• Google Drive
• Google Maps
• DropBox
• Zoom

 
 

💡 Takeaways

As you can see, a custom professional website can’t and shouldn’t be your go-to in every situation. In some cases, it can just be a waste of time and money since your needs can be completely satisfied by any templated website builder.

Let's briefly summarize the 4 main cases where a custom website is crucial for you to develop:

1. If a templated website cannot fulfill your design ideas or certain features you may need can’t be implemented into one.
2. If you want to create custom integrations with professional websites or any backend system you have.
3. If you want to synchronize your website with a future or current version of an already existing mobile app.
4. If you want to provide your users with the best mobile experience without having a fully-fledged mobile product.

If you have any questions or need any help with the development of your Custom Coaching Website, let us know. We will be happy to help you meet your business needs with a stunning Web Product!