How We at Stormotion Maintain Products After Release

But what happens after the product is finally released? The development process is a constant improvement and correction work after all.

This is where clients start talking about post-release maintenance with their Tech Partners. This is a stage that doesn't have any regular time frames — as long as the app is on the market, it needs technical maintenance in one way or another.

In this article, we’ll talk about what exactly a product release can mean and what steps it typically includes. Additionally, we’ll cover what other post-release services Development Agencies can provide you and share our expertise.

Before we start, we’d like to mention that the information we use is based on Stormotion’s practice and expertise but we’ll generalize the approaches so you can get a broader understanding of the topic.

Welcome! 🚀

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📲 Product Release: What it Actually Means

One of the most important things to understand about the release is that it’s not a single event that happens once the development is completed. On the contrary, it’s most often a recurring process of delivering different product versions to the market to introduce new features, validate hypotheses, and improve user experience.

💼 Post-Release Consulting & Our Expertise

Another post-release service we as software developers provide is consulting. The idea is that after the more or less finalized version of the application is released or the project is closed, people reach out to us to ask questions about future product ideas.

In such cases, we normally provide free-of-charge consultations and help companies plan out the post-release maintenance. It can also include help with more time-consuming tasks like creating documentation but such type of work is out of the free consultation scope.

Stormotion’s Expertise

One of many cases of post-release consulting we’ve worked on is when a client reached out to us with the request of moving the application from the B2B to the B2C sector and finance the transition through Venture Capital.

We analyzed their ideas, determined the main bottleneck that can block further idea validation from the side of funding providers, and consulted them on future budgeting. We also provided information on effort distribution by identifying the least problematic and most time-consuming aspects of the transition.

The main concept of the application is communication between a student and a couch. And the problem was that having the student acquisition process all set and ready, the client didn’t include the channels of finding enough coaches to meet the rising demand. It was a huge issue for app upscaling.

So, we suggested the new mechanic of coach acquisition and provided a rough budget estimation for it. Once the client is ready, we’ll create a technical roadmap for them so they can use it to find funding.

💡 Takeaways

To sum it all up, post-release maintenance is something you’ll most likely need. And depending on your business needs, it will imply different steps as well.

Let’s briefly summarize what the main use cases for post-release maintenance are:

• Large-scale application update.
• Small changes in the app’s functionality or UI design.
• Technical debt coverage.
• Crashes tracking and fixing.
• Adjusting the application to changes in user/market needs.
• Consulting.