Top 5 Push Notification Services and How to Choose the Best One

For this article, we made up a shortlist of 5 providers that we believe are worth taking into consideration. Why? Because they match the criteria we use at Stormotion when choosing a top Push Notification Service for our Digital Products.

Here are our tips that we hope will help you as well!

🤔 Top 10 Points to Consider when Choosing a Mobile Push Notification Service for Your Project

Long story short, the best App Push Notifications Service is the one that covers the needs of your Product and is comfortable to work with (from the development perspective).

Here’s a questionnaire that will help you find out whether a Push Notification Service meets your Project requirements:

Question # 1: What is the planned sending volume or/and the number of recipients? 👥

Depending on the type of your app, you may need to send from a few dozens to a few hundreds of thousands and even more notifications.

For example, a news application regularly sends notifications to a wide audience might have a higher sending volume, compared to a B2B app that reaches users through highly personalized and occasional messages.

Also, the best App Push Notifications Services usually provide free trial versions - either for a limited period of time (about a month) or before you reach a specific number of users (from 100 to 2500 depending on a provider).

A free trial is a great opportunity to test service’s capabilities.

So, these were the 6 main questions that will help you find out whether the service fits the project requirements. However, the best App Push Notifications Services not only help your business grow but also create a comfortable environment for developers.
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👨‍💻 How to Choose a Good Push Notification Service from the Development Perspective?

We asked our Dev Squad at Stormotion what they consider to be the most important factors when choosing a Mobile Push Notification Service to work with. Here are their answers:
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# 1: Comprehensive documentation 📖

If you want to avoid troubles in the future, you should choose a tool to implement App Push Notifications with clear and comprehensive documentation.

Moreover, it’s a good thing to think about even if you’re creating a Project for a single platform at the moment. Why? Because it may not take too long before your Product will go cross-platform.
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# 4: Testing functionality 💻

As a developer, one can’t get things done without testing them. That’s why you should pay special attention to the testing policy of the chosen notifications provider.

Does it depend on the pricing plan? Are there any limitations during the free trial period? What testing tools are available and will they be enough for your Project?

Take care of that beforehand so you don’t face this obstacle during the QA stage when the development is almost over.

Finally, let’s review a few examples of great notification services that are quite popular these days!
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🏆 Top 5 Push Notification Service Providers for your Mobile Product

It’s not a problem to find the list of notifications services with about 20-30 names on it. Furthermore, it will take a lot of time to define which one is the most appropriate in your case.

To simplify this process, we’ve created our own list of 5 tools that we’re truly excited to tell about. Let’s check them out!
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# 1: Urban Airship

The company is one of the industry pioneers since they were established back in 2009. Despite the fact that they offer many different marketing products, their main competence is push notification services.

FCM system involves 2 components:

1. From the one side, you use an app server or a trusted environment (like Cloud Functions for Firebase) to create, customize and send notification messages to your audience.
2. From the other side, a client app (iOS, Android, or web) that receives notifications.

Like other services, FCM supports rich, targeted, automated messages as well as A/B testing and content customization. Also, FCM is included in the list of free products so you can use it with no limits.
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💡 Takeaways

This was the list of our favorite Push Notifications Service providers. Which one should you choose for your project? Depends on your requirements!

In a few words, a chosen notification service should cover the needs of your Product and be a comfortable tool for your Dev Squad. Have any questions left? Hit the button below and drop us a line!