Feel amazing

Feel amazing is an inspirational project by Ailsa Frank, a British hypnotherapist and motivational keynote speaker.

Nowadays people spend about 3 hours a day on their smartphones. It’s almost a full day every week that we devote to texting, watching funny cat videos, playing three-in-a-row games or buying stuff.

Yet, more and more people use their smartphones for purposes other than chatting, shopping or entertainment. For example, for self-improvement. That’s what Ailsa’s Project is aimed at.

Stats

25 • Weeks

4 • People

518 • Commits

Challenge

As it often happens, the app wasn’t a pilot product. Yet, it rather reshaped the whole concept than just supplemented the existing website.

Earlier, users had to buy courses online and would receive an email with a Dropbox link to watch the content. Feel amazing makes the whole process much more user-friendly, allowing users to buy and listen to courses right in the app.

Thus, it was crucial to ensure exceptional UX and intuitive navigation. Users should be able to easily find courses that match their needs, be able to use a convenient in-app audio player and freely reopen them when they use Feel amazing after a few days.

Process

The Stormotion Team got onboard at the Pre-Product Stage to build the development strategy from scratch. During a kick-off call at the very beginning we agreed on the general Scope of the project, Tech Stack and milestones.

To tackle the challenges Stomotion assembled a team of 2 Developers, a Designer, and a Project Manager.

Solution

The Feel amazing application helps people achieve their personal goals related to building confidence, fighting fears, taking control of addictions or mending relationships with loved ones.

The UI part of the app was created by the Designer on our side. The simple yet appealing interface helps to navigate the app and doesn’t distract users when they need to stay focused.

The app contains a number of sensitive topics but still can be useful to the younger audience. For that reason, we devoted special attention to the Child Lock feature that hides courses for adults.